Re: O.T. - Report: TV ads contribute to child obesity

2006-01-05, Responding to yss57@xxxxxxxxxxx
> Report: TV ads contribute to child obesity
>
> Scientists urge marketers to stop targeting junk food commercials to
> kids
>
> The Associated Press
> Updated: 7:09 p.m. ET Dec. 6, 2005
>
> WASHINGTON - SpongeBob SquarePants, Shrek and other characters kids
> love should promote only healthy food, a panel of scientists
> recommended.
>
> In a report released Tuesday, the Institute of Medicine said television
> advertising strongly influences what children under 12 eat.
>
> The report said the food industry should spend its marketing dollars on
> nutritious food and drinks. That means SpongeBob, the popular animated
> star of the Nickelodeon cable TV network, and other characters should
> endorse only good-for-you food, the panel concluded.

[SNIP]

> URL: http://msnbc.msn.com/id/10346448/


"... "What we are doing here is starting in-the-cradle
marketing. A toddler goes from Nick Jr. to Nickelodeon
to TEEnick to MTV to Nick at Night," said Donna Sabino,
group director of research and market development for
the Nickelodeon Magazine Group. ..."
(Alissa Quart - "Branded")
(ISBN 0-09-945806-3)


Food for thought indeed.



Mike@xxxx
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