Re: <b> tags vs bold CSS

Paul wrote:

Do you think the search engines are intelligent to "see" that text is
still bold using a CSS decleration in an external style ***, or is it
best to use a <b> tag for keywords occasionally ?

Search engines do not 'see' (with or without quotes) at all, so concepts
like bold or italic are meaningless for them. What they (might) care about
is, if a word or phrase has a special, semantic meaning in the context of
the text - in other words, if it is emphasised. There are the HTML element
EM (for emphasise) and STRONG (for strong emphasise) to mark up such
words/phrases. Search engines might handle I and B in similar ways although
these element do not carry any semantic meaning in order to not penalize
documents that use deprecated presentational markup.

Use CSS for those sighted visitors that don't want to read the source code
and need graphical hints in order to understand the semantic structure of
the document.

--
Benjamin Niemann
Email: pink at odahoda dot de
WWW: http://pink.odahoda.de/
.

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