Advice needed for site

I started my first website in September of 2004 where I got about 1,600
unique visitors per month. Since then with some SEO (many tips from this
newsgroup), articles, pay per click advertising, blogging and reciprocal
linking, I'm up to about 12,000 uniques visitors per month now. I've
recently adopted videos and free eBooks in order to boost traffic. The free
eBooks are getting lots of potential e-mail addresses so I definitely hope
to make use of a list. Many of my key phrases and words are putting my site
in the top two pages of the SEs. So I was able to stop the pay per click
completely now. However, I don't know if given this time frame, if this is
a reasonable amount of growth in traffic or if I should be at a higher
level.

A problem I'm really having is with conversion. If the average conversion
rate is around 1% for websites, I should be getting about 120 orders per
month. My average is more like 1 order per week. Then again, my business is
an online art gallery which might suggest that conversions are expected to
be lower in this product area. But somehow, I feel I should be doing better.

The answers are not really coming out at me so I'm hoping that some of you
more knowledgeable folks could take a peek at my present website and tell me
if there's any obvious flaws in either SEO or design which is resulting in
such a low conversion.

My website is at http://www.FreeSpiritGallery.ca

Thanks

Clint


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