Re: basic optimisation and positioning - what to do ?

"BT" <yahoo@xxxxxxxxx> wrote:


"John Bokma" <john@xxxxxxxxxxxxxxx> wrote in message
news:Xns97D311829BDDcastleamber@xxxxxxxxxxxxxx
Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx> wrote:

__/ [ John Bokma ] on Tuesday 30 May 2006 00:22 \__

"BT" <yahoo@xxxxxxxxx> wrote:

Hi all
I'm trying to improve a visibility of a site. What is now
important (what is "in") and necesary to do with web site
optimisation ? Where to look for info ? I'm interested in major
search engines Google, Yahoo, MSN. but... Do I need to submit the
site to other engines and directories, Altavista, DMOZ,... make
a Google site map...start with PPC campaing with AdWords,
Kanoodle (which is best)? Any recommendations are welcome... what
is still working to improve a site rank and visibility.

Content and get links to your site.
^^^^^^^^^^^^^^^^^^^^^^

The question is often *how*. Not many people can fetch these
ethically... even exchanges don't contribute much to the Web.

I guess I ended up ranting, again...

Ok, then they should give an URL or at least a description of the
site, and maybe I can tell how.


Ok the site is http://www.hotel-excelsior.hr
hotel in Dubrovnik, Croatia

now is positioned ok for some of the keywords such as dubrovnik hotel,
or hotels dubrovnik but would like to make the appearance higher for
other keywords too.

Put content on Dubrovnik itself on the site. Famous buildings,
interesting spots, facts and figures.

URL rewriting might help with your SEO efforst
(http://www.hotel-excelsior.hr/home.aspx?PageID=2)

<div class="contentTitle">Introduction</div><strong>Welcome to Dubrovnik
and the Hotel Excelsior!</strong> <p align="justify"><strong><img
style="width: 85px; height: 85px;"
onclick="openImagePopup('docs/excelsior/Slike/24/Original.jpg')" alt=""
src="docs/excelsior/Slike/23/Original.jpg" align="right" border="0"
hspace="4" vspace="4">Hotel Excelsior</strong> is


I am amazed at this clutter. First of all, Introduction is a very odd
title for a web page. I would drop it.

Next, how about:

<h1>Welcome to Dubrovnik and the Hotel Excelsior!</h1>

And you might want to put something similar, but longer in the title.


Furthermore:
Hotel Excelsior - Services

Way to short, and you're repeating the same thing:

Services offered by Hotel Excelsior, located in Dubrovnik.

I would make each and every service a link to a page with more
information on the service, pictures, etc.


--
John Experienced Perl programmer: http://castleamber.com/

Fart Free Fox: http://johnbokma.com/firefox/find-in-page-sound.html
.

Relevant Pages

  • Re: basic optimisation and positioning - what to do ?
    ... I'm trying to improve a visibility of a site. ... and necesary to do with web site optimisation? ... hotel in Dubrovnik, Croatia ...
    (alt.internet.search-engines)
  • Re: Banned from Google or something wrong
    ... If you are liaising with AdWords, then surely you will be ranked well. ... Many things are possible and giving us the URL and the key phrases would ... This is Hotel Excelsior's web page in Dubrovnik, Croatia, ...
    (alt.internet.search-engines)