Re: Links and PR



"Mr. Polzek" <paul69uk@xxxxxxxxxxxxxxxx> wrote in message
news:ZltUf.220450$Q22.100164@xxxxxxxxxxxxxxxxxxxxxxxxxxxx

Hi,

I am currently working on links to my site, for the first time :)

The question is, if the home page on the website where link to my site is
has PR5, and my link is placed on links/resources page with PR0, which PR
influences my website? 5 or 0 ?

There is a little controversy going on in the post regarding the importance
of PR and linking to web sites based on relevancy and PR value. I personally
have decided not to waste my time with anything external, things like
backlinking and PR values don't mean anything to me anymore. It's a waste of
my time.

I'll use an example. I have a client who has been with me on and off for
over 8 years. We have gone through alot together over the years as some of
you may well understand. He had used other web site promotion services for
brief periods of times, the ones that have convinced him to fire me. This
has happened at least two different times in the eight years. Each time I
have been rehired and made to clean up the mess and reestablish the web site
dominance in a highly competitive / cut-throat industry.

Last time I came back into his picture, I was staring at a greyed out of the
PR bar. He was seriously into link building at the time and the results were
truly devastating. This, of course, wasn't the only factor to leading his
web site getting severely penalized from the Google SERPs. So I started by
unraveling the linking mess. So many people wouldn't link back properly it
was unreal, we inherited penalties from other web sites like crazy. Trying
to get our web site removed from the trouble makers web sites was
exhaustingly futile sometimes, especially the ones that used tricky
dynamically driven links to outside of their web site. Most of these "link
partners" and "link harvesters" just wanted us to fill in their content and
care absolutely nothing about how their link to us affected us.

I tried for a while to find better link partner. This was a complete waste
of time. So we rethought the whole strategy about linking about three months
ago and decided to concentrate on our internal linking structure, building
more quality pages within the web site all having good links to the
important pages that we want top SERP positions. This strategy is paying off
way better than looking for external links and it's paying off quickly. We
are jumping three or positions each sweep of the spider. To me, quality
internal links are much better and more sustainable in the long term SEO
strategy. I have started to concentrate all of my work this way. I no longer
seek external links at all. Instead, when I get a little anxious about a web
site's performance, I build a new page or two or three ....

This is not to brag but being on the 5th page of the SERPs for two years for
the primary keyphrase was disheartening for my client and for me.

It took a while to clean most of the mess up. Now we have crawled to the
14th position and have decided to keep building internally. This has worked
very well for us so far. Our site only has 38 pages, a PR4 and is competing
against PR5s with thousands of pages with thousands of links. It's all about
quality of content today, your content.

Today, moving up the ranks is a fairly stable process and boosting PR
internally is the safest thing to do in comparison to seeking outside the
web site for ranking boosts.

But, that's just my take.

--
In best regards, Fred

www.canadian-web-site-promotion.blogspot.com
( this is a good place to flame me too )
www.rezultz-web-site-promotion.com
( ethical SEO issues, basic techniques and SEO resources )


.



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