Re: Simple question about singular and plural keywords

"Mr. Polzek" <paul69uk@xxxxxxxxxxxxxxxx> wrote:


"John Bokma" <john@xxxxxxxxxxxxxxx> wrote in message
news:Xns97855F70E2C53castleamber@xxxxxxxxxxxxxx
"Mr. Polzek" <paul69uk@xxxxxxxxxxxxxxxx> wrote:

Hi again John,

Hi Paul :-)

Your advice is always welcome and I remember that you said before
the content is most important.

The problem is, I am a perfectionist :/

Yup, if you are a real perfectionist that's indeed a problem.

Only sometimes. Well, in rare cases.

A perfectionist is someone who can't get a job finished because it's
never perfect. Or by making it (close to) perfect makes it too rigid.

It happened to be SEO :)

Yup, and you might fall in the second trap: you might make your site
close to perfection for the current implementation of Google's algorithm
and hence might be one of the first complaining in this group when an
update happens. The first signs of a successful algorithm update is the
whining in this group :-D.

Based on figures coming from Overture? Overture gets those figures
from search engines people hardly know, let alone use. The question
is: can those figures be extrapolated onto Google? I doubt it. You
can't just say: because Overture says 4, when I focus on the former,
I will get 4 times as much visitors.

No, from here http://www.digitalpoint.com/tools/suggestion/ - Word
Tracker. Well, I tried a few, plus what I think people look for, and
my list of keywords will be a compilation of all.
Not that I rely on one source, not at all.

Quote from the site:
"Why do they differ so greatly? Overture's data is based on more
searches, so the values are going to be higher than Wordtracker's in
most cases. This does not mean Wordtracker's data is less valuable"

The first sentence is 100% bullshit. It doesn't matter on how many
searches the data is based (unless it's too few), since the distribution
will be the same. If 1 out of 10,000 people search for a Perl
programmer, this will be 2 out of 20,000 and 10 out of 100,000. In all
cases it's still 1 out of 10,000. With more searches the number can only
get a bit more accurate, but "differ so greatly".. pah!

Also, I already consider Overture inaccurate, especially since they use
data from 4 (IIRC) search engines a lot of people haven't heard about,
so they sample probably a very different group compared to the average
Google user.

If you have a big site, you will notice that there is a difference
betweeen Yahoo!, MSN Search and Google. The reason is that they all
sample a different group of users (with some overlap). So Overture is
far from perfect, and this site claims that Word Tracker is even less
accurate, so uhm... Like I said some time ago, smelling the ass of a
chicken probably gives more insight :-p

I have a few real niche keyphrases, and yet I get quite some traffic
for those.

Now what you mean, tried it too. Check
http://www.google.com/webhp?complete=1&hl=en
which is Google Suggest. You probably know it already :)

<http://johnbokma.com/perl/google-suggest.html>

But again, note that this doesn't say how hard the competition is, or
how many visitors you get. I am a Perl programmer, but, for example
script writing is probably a SERP with a big competition, and I doubt I
will get many visitors actually looking for a Perl script writer :-D.

So my advice would be:

- write down as many keywords related with your site as possible
- group those keywords in topics/categories/related
- per such group try to write at least one page
- if you are able to write more, try to pick very good
titles/headings, in such a way that the pages don't bite
each other too much
- use access_log to check how it goes
- check your ranking, and think up ways to make small
improvements to your page: additional paragraph, or
two, an additional h2 heading, etc.

Put down on paper immediately. Will follow accordingly :)

Except the first one. For eleven pages, I have already gather 25
keywords/phrases

way too little.

and they all are well searched for,

*bzzzt* wrong. They are well searched for in the small SEs that Overture
has access to. Can be that Google users show a similar behavior, or not.

as I checked with
the tools.
They are as well the ones I would think about, no question about that.

I am going to add two or three local keyowrds like 'cityname' and
'countyname' to make it local.
How would you go about it to make it local?

I first would enter all 25 keywords in Google, and have a peek at the
pages of at least the first 10 results per keyword (or better phrase,
since a keyword is extremely hard to target in many cases).

There's gonna be up to 30 then, which is maybe too much. I will find
out when writing a good copy.

Like I said, 25 is way too little. I am a Perl programmer, so I can come
up with:

perl program
perl programmer
perl script
perl programming
perl programming language
cpan
module
OO
OOP
object oriented
perl module
XML
CGI
parsing
text processing
data processing
regular expression
freelance programmer
hire
perl project

20 keywords in 20 seconds. Now enter perl programmer in Google, and have
a look at my page http://johnbokma.com/perl/perlprogrammer.html

If you think too much in terms like keyword density, and Overture
count, you might get bitten bad in the next Google update.

Not too dense. I am going to promote two keywords/search phrases per
page.

Wrong. Don't use "silly" rules, see my page. Write natural.

Do alt tags count towards keyword density???

if the image is a link, yes.

But like I said: don't think in keyword density, think in "how do I
write a piece that reads natural". "Nobody" knows exactly the optimal
keyword density range for Google, and even if people can give you the
range, it might change tomorrow, and drop your pages 10 positions.

All the tweaking, and studying, and tomorrow it's different. In the same
time you could have brainstormed a 10 times bigger keyword list,
grouped, written, etc.


--
John Experienced Perl programmer: http://castleamber.com/

Fart Free Fox: http://johnbokma.com/firefox/find-in-page-sound.html
.

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