Re: Structuring informational content for commercial site

On Sat, 03 Dec 2005 14:32:10 GMT, "Luigi Donatello Asero"
<jaggillarfotboll@xxxxxxxxx> wrote:

>
>"catherine yronwode" <catherine@xxxxxxxxxxxx> skrev i meddelandet
>news:43912326.26223D8E@xxxxxxxxxxxxxxx
>> Luigi Donatello Asero wrote:
>> >
>> > "catherine yronwode" <cat@xxxxxxxxxxxxx> skrev
>>
>> > > Luigi Donatello Asero wrote:
>> > > >
>> > > > "catherine yronwode" <cat@xxxxxxxxxxxxx> skrev
>>
>> > > > > Luigi Donatello Asero wrote:
>> [...]
>> > > > And I also used subsubdirectories!
>> > > > For example
>> > > >
>> >
>https://www.scaiecat-spa-gigi.com/it/svezia/vaestra-goetaland/vaestra-goetaland.html
>> > >
>> > > Yes, you do. I find that those are difficult to convey to people
>> > > over the phone or via any system other than linkage on the web
>> > > (radio ads, print ads, mentions in books, etc.) I have also long
>> > > felt that google prefers top-level pages.
>> >
>> > What do you mean by "top-level pages"?
>>
>> Pages in the root directory.
>
>
>You see, as far as I remember, I had asked in the NG alt.html whether it
>would be good to use subsubdirectories or not as much as it concerns search
>engines
>I also tested with the subsubdirectory
>https://www.scaiecat-spa-gigi.com/sv/italien-valle-daosta/ for a while
>And yes, on the one hand, it might be more difficult to spell on the
>telephone an URL which contains many "/" but, on the other hand,
>subsubdirectories give a clearer structure to the website, which, in turn
>helps both the webmaster and perhaps the search engines to follow the
>developing of large sites which have or are going to have thousands files.
>
>
>
>[cut]
>
>> I am suggesting MORE text links -- create a list of concepts and a list
>> of places. Make EVERY occurrance a ink. For instance, in this paragraph
>> of yours
>>
>> > La sensazione che ricava un italiano che viene in
>> > Svezia per la prima volta e` probabilmente quella di essere
>> > arrivato in un Paese quasi disabitato, soprattutto se non va
>> > in una delle grosse citta`a Stoccolma, a Göteborg od a
>> > Malmö. A Göteborg infatti abitavano il 31 marzo del 2004
>> > 479.242 persone, nel Comune di Stoccolma gli abitanti
>> > erano 762.824 ma se si prendono in considerazione anche
>> > i dintorni la cifra sale a 1.863.766, a Malmö gli abitanti
>> > erano 267.834. Tutti gli altri Comuni avevano un numero
>> > di abitanti inferiore. Per esempio, il Comune di Partille,
>> > dove si trova la Scaiecat Spa Gigi, contava 33.255 abitanti,
>> > quello di Uddevalla, dove si trova l´alloggio a Ljungskile
>> > ne contava 49903 e quello di Åmål, il Comune nel quale si
>> > trovano le stanze ad Ånimskog 12.856.
>>
>> I recognize the names of 3 Swedish towns:
>>
>> Stoccolma (Stockholm) (occurs two times)
>> Göteborg (occurs two times)
>> Malmö (occurs two times)
>>
>> These is one link on ONE occurrance of the word Göteborg (out of two)
>> -- but the other two names, Stoccolma and Malmö are not linked at all.
>>
>> You had one link where i would have had SIX.
>>
>> And for all i know, there are more town names in that paragraph that i
>> missed. Each one should be a lnk, each time it appears.
>
>
>
>Ok. I understand.
>I have not written so much about Stockholm, yet but it is still mentioned
>other times on that page.
>Åmål , Partille and Uddevalla are also towns and Ånimskog belongs to the
>Commune of Åmål
>
>> > > As for length of articles -- i have not found it practical to write
>> > > more than a book chapter per web page -- and most of my web pages
>> > > are the equivalent of one page of 10 point type. But the long ones
>> > > are not penalized by google -- in fact, some of the longest -- like
>> > > http://www.luckymojo.com/evileye.html
>> > > rank at #1 in google for their chosen keywords (in the above case
>> > > that would be < evil eye >. Go the page and scroll through it -- it
>> > > is way, way long -- yet google loves it.
>> >
>> > I think that Yahoo, for example, does a better job than Google
>>
>> At what?
>
>At giving a better rank to pages which have high valuable content.
>As we are talking about Sweden, you may try and search for
>"la Svezia" at Yahoo, Altavista and Lycos...

I don't totally agree with "at giving better rank to pages which have
high valuable content, and I have sites/pages that rank well in Yahoo
(and their now-network of search sites). For example: Yahoo is easily
influenced by keyword density and if you repeat "la Svenzia" enough
times - or overly enough times - then, yes, you will rank well at
Yahoo. I have have seen some sites' information pages get beat out -
on Yahoo - by a page that is merely repeating the search phrase (but
not sharing any content about that thought/phrase - just repeating
it).

It is easier to rank higher at Yahoo as they lean more to on-page
touches with link popularity as the main off-page thought they look
at. Google's algorithem seems to prefer a bit more of a blend of
on-page with off-page touches.

>> Yahoo accounts for less than 1/4 the number of visitors that google
>> sends me per day. Until it sends me more visitors, i won't be interested
>> in it.
>
>
>That can also depend on the rank which you have at Yahoo for different
>search terms, cannot it?
>
>> > [cut]
>> > > You will cut your own throat with google if you change the links too
>> > > often. Readers will also become angry -- they will go to the page
>> > > because google tells them there is a red widget on the page -- but
>> > > when they get there you will have updated red widgets right off the
>> > > page and they will leave in disgust.
>> >
>> > That would be Google´s fault not mine.
>>
>> No. That would be your fault for not understanding that google does not
>> update immediately in lve time.

And, remember, Yahoo updates their index (and cache) more slowly than
Google.

>
>
>I do not agree.
>It is not a matter of not understanding that Google does not update in live
>time, it is a matter of priorities.
>It is more important for me to try and see that the user who visits my
>website can find the way within the website than whether he can find the
>way by looking at Google....




>> [...]
>>
>> > When I was a child I used encyclopedias very much and I find that
>> > they are very useful except for they are seldom updated.
>> > One of the most interesting advantages with the web is that updating is
>> > easier.
>>
>> I agree. I love updatable publishing.
>>
>> > > Altavista, Yahoo, Lycos, and MSN send me very few customers.
>> >
>> > I cannot say that Google sends me many customers...
>>
>> Give google what it likes (reevant interlinked content) and it will
>> send you more customers.
>
>
>You see, I had very good rankings at Google some years ago but I cannot say
>that it sent me many customers at that time either...

Google is not going to send customers to a site - it will send trafic
though, but it is up to the site/site owner on getting those eyeballs
sent over their way to turn into sales.

Perhaps, in the past, your content was not effective enough to turn
eyeballs into customers - but you have improved that content in the
meantime to improves sales thoughts.

>Perhaps there are some people ( I do not know how many) who think that top
>positions are too much affected by advertising on Google
> in terms of links, for example..

Generally I hear people, site owners mainly, groaning about their
sites slipping in rankings after an algo-change/update or another site
ranking better than their's (with the other site always sub-par
somehow).



>> [...]
>>
>> > I do not understand, yet, whether you do not like
>> > subsubdirectories, though...
>>
>> Gnerally, do not, unless the items are in "deep storage," not
>> commercial pages. We have a large archive of stored usenet posts about
>> magic that are arrayed in subdirectories, but that is not a commercial
>> site per se. See:
>>
>> http://www.arcane-archive.org
>>
>> where you will find tons of gross URLs like:
>>
>>
>http://www.arcane-archive.org/occultism/magic/spells/blessing-an-object-1.php
>
>Italy is divided in Regions and in each Region there are one (in the case of
>Valle D´Aosta) or several provinces.
>In every Province there are several Communes
>Sweden is also divided in several län and there are several Communes in
>them...
>It is easier to present such a content by using subsubdirectories and
>perhaps even subsubsubsubdirectories..
>Moreover, I offer different services and wares on my website, so that´s
>another reason why I think it is suitable to
>use different levels in the structure and not just have a top-level website.
>At the beginning I thought that it would be better to do as you suggest but
>the site became larger and larger...

Although sub-directories can be great at divvying up content files -
keep an eye on how deeply of a site tree you create. 1 to 2 levels
from the root/top level can be ok but when you go deeper than that
then it may take longer for the spider to go through those lower level
pages.

Also, Yahoo once mentioned (right after they rolled out their own
search) in their guidelines/webmaster help that they knew about some
site owners creating subdirectories to try to share more keywords (to
influence placement/ranking that way) and that they will remove/not
index pages felt to be "subdirectory happy" (for the lack of a better
phrase).

Carol

.

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