Re: Structuring informational content for commercial site


"catherine yronwode" <cat@xxxxxxxxxxxxx> skrev i meddelandet
news:43900B4D.96CBA503@xxxxxxxxxxxxxxxx
> Luigi Donatello Asero wrote:
> >
> > "catherine yronwode" <cat@xxxxxxxxxxxxx> skrev i meddelandet
> > news:438EC74D.4CA61E23@xxxxxxxxxxxxxxxx
> > > Luigi Donatello Asero wrote:
> >
> > [cut]
> >
> > > > Do you mean that a part of the site contains interesting articles
and
> > > > has therefore "authority status" whereas another part contains items
> > > > (wares and/or services) which customers can buy?
> > >
> > > Yes, exactly. If you take a look at the links i gave, you will
> > > understand the structure more clearly.
> > >
> > > Lucky Mojo Site Map
> > > http://www.luckymojo.com
> > >
> > > and notice the various subsites, each with its own "look and feel"
> > > page colours, but all at top level in the directory.
> >
> > I also have headers. But I have distributed the contents on several
pages,
> > not just on one!
> > And I also used subsubdirectories!
> > For example
> >
https://www.scaiecat-spa-gigi.com/it/svezia/vaestra-goetaland/vaestra-goetaland.html
>
> Yes, you do. I find that those are difficult to convey to people
> over the phone or via any system other than linkage on the web
> (radio ads, print ads, mentions in books, etc.) I have also long
> felt that google prefers top-level pages.
What do you mean by "top-level pages"?


But that is just an
> opinion, and to be taken with a grain of salt.





> > > I don't think you have fully understood the strategy i am
> > > describing. To excel with this technique, you need longer,
> > > illustrated articles with anchor lists in text, not merely piles of
> > > link-menu stuff on the top, sides, or bottom of a text block.
> >
> > Did you have a look at all the pages which are linked to
> > https://www.scaiecat-spa-gigi.com/it/svezia.html
> > ?
> > Do you mean that the whole content should be on a page regardless of
> > its length?
> > Why?
>
> I think that each concept / place / item needs its own page and that
> every time that concept / place / item is mentioned, you should link
> to its page in body copy.


If you look at the page https://www.scaiecat-spa-gigi.com/it/svezia.html
you will see that there is for example a link
"La regione della Västragötaland" which links to a page with information
about this region.
I do not know whether you can speak perfect Italian which is the language
that page is written in but I am not sure I understand in which way my
structure would be different. May-be I did not link every concept to the
page in which I deal with it more deeply but apart from that I may be
missing what is different otherwise.

> As for length of articles -- i have not found it practical to write
> more than a book chapter per web page -- and most of my web pages
> are the equivalent of one page of 10 point type. But the long ones
> are not penalized by google -- in fact, some of the longest -- like
> http://www.luckymojo.com/evileye.html
> rank at #1 in google for their chosen keywords (in the above case
> that would be < evil eye >. Go the page and scroll through it -- it
> is way, way long -- yet google loves it.


I think that Yahoo, for example, does a better job than Google




[cut]
> You will cut your own throat with google if you change the links too
> often. Readers will also become angry -- they will go to the page
> because google tells them there is a red widget on the page -- but
> when they get there you will have updated red widgets right off the
> page and they will leave in disgust.

That would be Google´s fault not mine.


Updating is one thing -- but
> rewriting links is another -- and NOT a good idea.



> > > Your text
> > > looks like an afterthought to a bunch of link-lists. My text looks
> > > like an html-driven encyclopedia entry with intermittent advertising
> > > links -- which is exactly what it is.
> >
> > Is that an html-driven encyclopedia entry which is often updated?
> > Or is it a kind of old-fashioned encyclopedia which is not very useful
> > as to give information about the latest happenings?
>
> An encyclopedia is not usually the same as a blog, if that is what
> you are getting at.



When I was a child I used encyclopedias very much and I find that
they are very useful except for they are seldom updated.
One of the most interesting advantages with the web is that updating is
easier.

I sell items that are traditional and have been
> sold for centuries -- candles, oils, incense, books -- so i do not
> need to update my entries on these things unless i feel like adding
> new information in response to customer queries or i change
> something that i sell. My stock is, in fact, rather old-fashioned in
> that the things i sell are things that some people recall from their
> grandparents -- while others are continually newly discovering them
> for themselves as part of their own spiritual explorations.
>
> > > I think the text-linking strategy that i use is better than your
> > > strategy for ranking high in google as an "authoritative" site that
> > > will stay well-ranked despite the ups and downs of google's algo
> > > shifts. The reason for this is that google's primary mission is to
> > > serve relevant content. Having a content-rich site pleases both
> > > readers and the google algo.
> >
> > Perhaps. What about Altavista, Yahoo, Lycos, MSN?
>
> Altavista, Yahoo, Lycos, and MSN send me very few customers.
I cannot say that Google sends me many customers...



> However, since, thanks to google, i now sell more things than i can
> personally make or produce and i have had to hire a whole crew of
> helpers, i don't really care what Altavista, Yahoo, Lycos, and MSN
> do for me. There is a limit to comfortable growth, and i am not sure
> i want to take the proverbial next step, which would involve having
> to relocate my business to a large commercial facility if orders
> increased much more. So me'n'google get along just fine.
>
> > How often do you update your pages?
>
> I do not update pages for the sake of updating them. Sometimes i
> write something in response to a question from my students (i teach
> courses in magic) that i think would look good on an extant web
> page, and then i will update that page -- but that is a random
> happenstance.
>
> Instead of updating, what i do is try to write between one and five
> NEW pages per week. Each of the new pages is fully integrated into
> the network of interlinked extant pages by giving it outbound links
> and making it receive inbound links.


Ok. I do not see in which way what you wrote is different from what I do,
except that some changes are necessary within the same page as long as I
want to try and improve the site all the time.

> Arranging the inbound links for the new page obviously involves
> rewriting each and every page that was previously intended to link
> to the new page (these are "blank links" or "potential links" which
> can be seen as bolded pieces of text that are not (yet) links), and
> also by adding linkages to the new page from pages that did not
> originally contain "potential links" to the page. Linking into
> extant pages that were not expected to receive links is facilitated
> by searching the entire file of pages on my hard drive for a series
> of related keywords that distinguish the new page and seeing if i
> can easily rewrite the old pages that already contain those keywords
> to contain linkages.
>
> It may take two hours to write a page and two hours to create all
> the inbound links it will need in order to become fully integrated
> into the network of pages.
>
> How many old pages are rewritten each time i add a new page varies
> greatly -- a minimum of 5 and a maximum of 10 is probably an
> accurate range.
>
> So that means that if i add 1 new page per week, i am rewriting
> (what you call updating) a minimum of 5 - 10 old pages -- but if i
> add 5 new pages, i a rewriting (updating) a maximum of 25 - 50 pages
> per week.
>
> Geez, i do a lot of writing. :-)
>
> Cordially,


I do not understand, yet, whether you do not like
subsubdirectories, though...


--
Luigi Donatello Asero
https://www.scaiecat-spa-gigi.com/en/welcome.php




.

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