Re: Structuring informational content for commercial site

Luigi Donatello Asero wrote:
>
> "catherine yronwode" <cat@xxxxxxxxxxxxx> skrev i meddelandet
> news:438EC74D.4CA61E23@xxxxxxxxxxxxxxxx
> > Luigi Donatello Asero wrote:
>
> [cut]
>
> > > Do you mean that a part of the site contains interesting articles and
> > > has therefore "authority status" whereas another part contains items
> > > (wares and/or services) which customers can buy?
> >
> > Yes, exactly. If you take a look at the links i gave, you will
> > understand the structure more clearly.
> >
> > Lucky Mojo Site Map
> > http://www.luckymojo.com
> >
> > and notice the various subsites, each with its own "look and feel"
> > page colours, but all at top level in the directory.
>
> I also have headers. But I have distributed the contents on several pages,
> not just on one!
> And I also used subsubdirectories!
> For example
> https://www.scaiecat-spa-gigi.com/it/svezia/vaestra-goetaland/vaestra-goetaland.html

Yes, you do. I find that those are difficult to convey to people
over the phone or via any system other than linkage on the web
(radio ads, print ads, mentions in books, etc.) I have also long
felt that google prefers top-level pages. But that is just an
opinion, and to be taken with a grain of salt.

> > I don't think you have fully understood the strategy i am
> > describing. To excel with this technique, you need longer,
> > illustrated articles with anchor lists in text, not merely piles of
> > link-menu stuff on the top, sides, or bottom of a text block.
>
> Did you have a look at all the pages which are linked to
> https://www.scaiecat-spa-gigi.com/it/svezia.html
> ?
> Do you mean that the whole content should be on a page regardless of
> its length?
> Why?

I think that each concept / place / item needs its own page and that
every time that concept / place / item is mentioned, you should link
to its page in body copy.

As for length of articles -- i have not found it practical to write
more than a book chapter per web page -- and most of my web pages
are the equivalent of one page of 10 point type. But the long ones
are not penalized by google -- in fact, some of the longest -- like
http://www.luckymojo.com/evileye.html
rank at #1 in google for their chosen keywords (in the above case
that would be < evil eye >. Go the page and scroll through it -- it
is way, way long -- yet google loves it.

> > Here is a sample of one of my pages that i recently updated, so it
> > is on my mind today:
> >
> > http://www.luckymojo.com/incense.html
> >
> > You do not to read the entire page, but please so take a moment to
> > SCROLL through it slowly from top to bottom. My links are not merely
> > in menus, as you have layed out your pages -- note the network of
> > interlinked anchor links within my illustrated "authoritative" body
> > copy, the visually distinct call-outs that "advertise" links to the
> > catalogue pages, followed by an extended site-menu link-fest at the
> > bottom. Your pages give information, which means that you are on the
> > right track, but you still lack the illustrations and the
> > all-important interlinking feature within the text itself.

> A part of the pictures is on that page, other pictures are on other
> pages which are linked.

At my site most of the items mentioned on any given page have links
to their own item-pages or concept-pages, where you will find their
own pictures and text. Most of the concept-pages have been written;
Eventually every item will have its own page with additional picture
and text.

> Both are going to be often updated like a sort of magazine. Therefore
> there can be more links or those which are already there can change
> its position. It is no static information!

You will cut your own throat with google if you change the links too
often. Readers will also become angry -- they will go to the page
because google tells them there is a red widget on the page -- but
when they get there you will have updated red widgets right off the
page and they will leave in disgust. Updating is one thing -- but
rewriting links is another -- and NOT a good idea.

> > Your text
> > looks like an afterthought to a bunch of link-lists. My text looks
> > like an html-driven encyclopedia entry with intermittent advertising
> > links -- which is exactly what it is.
>
> Is that an html-driven encyclopedia entry which is often updated?
> Or is it a kind of old-fashioned encyclopedia which is not very useful
> as to give information about the latest happenings?

An encyclopedia is not usually the same as a blog, if that is what
you are getting at. I sell items that are traditional and have been
sold for centuries -- candles, oils, incense, books -- so i do not
need to update my entries on these things unless i feel like adding
new information in response to customer queries or i change
something that i sell. My stock is, in fact, rather old-fashioned in
that the things i sell are things that some people recall from their
grandparents -- while others are continually newly discovering them
for themselves as part of their own spiritual explorations.

> > I think the text-linking strategy that i use is better than your
> > strategy for ranking high in google as an "authoritative" site that
> > will stay well-ranked despite the ups and downs of google's algo
> > shifts. The reason for this is that google's primary mission is to
> > serve relevant content. Having a content-rich site pleases both
> > readers and the google algo.
>
> Perhaps. What about Altavista, Yahoo, Lycos, MSN?

Altavista, Yahoo, Lycos, and MSN send me very few customers.
However, since, thanks to google, i now sell more things than i can
personally make or produce and i have had to hire a whole crew of
helpers, i don't really care what Altavista, Yahoo, Lycos, and MSN
do for me. There is a limit to comfortable growth, and i am not sure
i want to take the proverbial next step, which would involve having
to relocate my business to a large commercial facility if orders
increased much more. So me'n'google get along just fine.

> How often do you update your pages?

I do not update pages for the sake of updating them. Sometimes i
write something in response to a question from my students (i teach
courses in magic) that i think would look good on an extant web
page, and then i will update that page -- but that is a random
happenstance.

Instead of updating, what i do is try to write between one and five
NEW pages per week. Each of the new pages is fully integrated into
the network of interlinked extant pages by giving it outbound links
and making it receive inbound links.

Arranging the inbound links for the new page obviously involves
rewriting each and every page that was previously intended to link
to the new page (these are "blank links" or "potential links" which
can be seen as bolded pieces of text that are not (yet) links), and
also by adding linkages to the new page from pages that did not
originally contain "potential links" to the page. Linking into
extant pages that were not expected to receive links is facilitated
by searching the entire file of pages on my hard drive for a series
of related keywords that distinguish the new page and seeing if i
can easily rewrite the old pages that already contain those keywords
to contain linkages.

It may take two hours to write a page and two hours to create all
the inbound links it will need in order to become fully integrated
into the network of pages.

How many old pages are rewritten each time i add a new page varies
greatly -- a minimum of 5 and a maximum of 10 is probably an
accurate range.

So that means that if i add 1 new page per week, i am rewriting
(what you call updating) a minimum of 5 - 10 old pages -- but if i
add 5 new pages, i a rewriting (updating) a maximum of 25 - 50 pages
per week.

Geez, i do a lot of writing. :-)

Cordially,

cat yronwode

Karezza and Sacred Sex ----- http://www.luckymojo.com/sacredsex.html
.

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