Re: Structuring informational content for commercial site

Jeez - talk about content! I've seen you called the "queen of content"
before, but hadn't taken the opportunity to visit your site.

I like the way you've blended the articles and sales through links
within the text - flows nicely without diminishing the authority...

Thanks for your thoughts.

K Allen

catherine yronwode wrote:
> Luigi Donatello Asero wrote:
> >
> > "catherineyronwode" <cat@xxxxxxxxxxxxx> skrev i meddelandet
> > news:438e57a7$0$38649$742ec2ed@xxxxxxxxxxxxxxxxx
> > > DiversityTech@xxxxxxxxx wrote:
> > >
> > > > I'm working on a commercial site for our billing services company and
> > > > am hoping for feedback on what to do with some upcoming additional
> > > > content. We have the usual pages (services, benefits, about, contact
> > > > us, etc.), and have recently begun building a "knowledge center" to
> > > > feature articles, news, industry info and the like.
> > > >
> > > > Any thoughts on the SEO benefits of setting this informational content
> > > > up under a seperate domain with links back to our commercial site? I
> > > > know that if PR for this "knowledge center" can be brought up enough
> > > > the backlinks will help the commercial site, but that also means
> > > > starting from scratch and possibly months before we see any benefit.
> > >
> > > I have tried what you suggest, but find that (so far, after
> > > about one year) it has not been worth the time and effort it
> > > takes.
> > >
> > > Reader confusion:
> > > In my case, any increase to search results position at the
> > > first site due to multiple IBLs from the second site seem
> > > outweighed by the fact that the reader (who is my ultimate
> > > concern, more than google, as google is just a means to the
> > > end of obtaining readership) becomes confused when
> > > redirected back to the first site.
> > >
> > > Dilution of "Authority Status":
> > > The "authority" status of my original site is diluted in the
> > > minds of readers who don;t understand why the first site,
> > > which they already know, trust, and love, "needs" to call in
> > > a second site as an "authority.
> > >
> > > "Authority" Does Not Negate Shopping:
> > > I have found that people value "authority" sites, but that
> > > they are not at all adverse to BUYING from them as well as
> > > turning to them for information. In other words, my
> > > experiement has demonstrated to me that my primary site can
> > > be both an "authority" site AND a commercial site. The
> > > value-added effect of providing interesting articles makes
> > > my products look all that much more "authoritative."
> >
> > Do you mean that a part of the site contains interesting articles and
> > has therefore "authority status" whereas another part contains items
> > (wares and/or services) which customers can buy?
>
> Yes, exactly. If you take a look at the links i gave, you will
> understand the structure more clearly.
>
> Lucky Mojo Site Map
> http://www.luckymojo.com
>
> and notice the various subsites, each with its own "look and feel"
> page colours, but all at top level in the directory.
>
> The commercial site starts here:
> Lucky Mojo Curio Co.
> http://www.luckymojo.com/catalogue
>
> > Well, this is also what I am trying to do on my website.
> > https://www.scaiecat-spa-gigi.com
> > But a large part of the information which has a kind of authority
> > status is in Italian or in Swedish so far,
> > for example
> > https://www.scaiecat-spa-gigi.com/sv/faktaomitalien.php
> > https://www.scaiecat-spa-gigi.com/sv/italien-sicilien/sicilien.php
> > https://www.scaiecat-spa-gigi.com/it/svezia.html
>
> I don't think you have fully understood the strategy i am
> describing. To excel with this technique, you need longer,
> illustrated articles with anchor lists in text, not merely piles of
> link-menu stuff on the top, sides, or bottom of a text block.
>
> Here is a sample of one of my pages that i recently updated, so it
> is on my mind today:
>
> http://www.luckymojo.com/incense.html
>
> You do not to read the entire page, but please so take a moment to
> SCROLL through it slowly from top to bottom. My links are not merely
> in menus, as you have layed out your pages -- note the network of
> interlinked anchor links within my illustrated "authoritative" body
> copy, the visually distinct call-outs that "advertise" links to the
> catalogue pages, followed by an extended site-menu link-fest at the
> bottom. Your pages give information, which means that you are on the
> right track, but you still lack the illustrations and the
> all-important interlinking feature within the text itself. Your text
> looks like an afterthought to a bunch of link-lists. My text looks
> like an html-driven encyclopedia entry with intermittent advertising
> links -- which is exactly what it is.
>
> I think the text-linking strategy that i use is better than your
> strategy for ranking high in google as an "authoritative" site that
> will stay well-ranked despite the ups and downs of google's algo
> shifts. The reason for this is that google's primary mission is to
> serve relevant content. Having a content-rich site pleases both
> readers and the google algo.
>
> Cordially,
>
> cat yronwode
>
> Hoodoo in Theory and Practice - http://www.luckymojo.com/hoodoo.html

.

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