Re: Structuring informational content for commercial site


"catherineyronwode" <cat@xxxxxxxxxxxxx> skrev i meddelandet
news:438e57a7$0$38649$742ec2ed@xxxxxxxxxxxxxxxxx
> DiversityTech@xxxxxxxxx wrote:
>
> > I'm working on a commercial site for our billing services company and
> > am hoping for feedback on what to do with some upcoming additional
> > content. We have the usual pages (services, benefits, about, contact
> > us, etc.), and have recently begun building a "knowledge center" to
> > feature articles, news, industry info and the like.
> >
> > Any thoughts on the SEO benefits of setting this informational content
> > up under a seperate domain with links back to our commercial site? I
> > know that if PR for this "knowledge center" can be brought up enough
> > the backlinks will help the commercial site, but that also means
> > starting from scratch and possibly months before we see any benefit.
>
> I have tried what you suggest, but find that (so far, after
> about one year) it has not been worth the time and effort it
> takes.
>
> Reader confusion:
> In my case, any increase to search results position at the
> first site due to multiple IBLs from the second site seem
> outweighed by the fact that the reader (who is my ultimate
> concern, more than google, as google is just a means to the
> end of obtaining readership) becomes confused when
> redirected back to the first site.
>
> Dilution of "Authority Status":
> The "authority" status of my original site is diluted in the
> minds of readers who don;t understand why the first site,
> which they already know, trust, and love, "needs" to call in
> a second site as an "authority.
>
> "Authority" Does Not Negate Shopping:
> I have found that people value "authority" sites, but that
> they are not at all adverse to BUYING from them as well as
> turning to them for information. In other words, my
> experiement has demonstrated to me that my primary site can
> be both an "authority" site AND a commercial site. The
> value-added effect of providing interesting articles makes
> my products look all that much more "authoritative."


Do you mean that a part of the site contains interesting articles and has
therefore "authority status"
whereas another part contains items (wares and/or services) which customers
can buy?
Well, this is also what I am trying to do on my website.
https://www.scaiecat-spa-gigi.com
But a large part of the information which has a kind of authority status is
in Italian or in Swedish so far,
for example
https://www.scaiecat-spa-gigi.com/sv/faktaomitalien.php
https://www.scaiecat-spa-gigi.com/sv/italien-sicilien/sicilien.php
https://www.scaiecat-spa-gigi.com/it/svezia.html


--
Luigi Donatello Asero
https://www.scaiecat-spa-gigi.com/sv/italien-valle-daosta/boende-i-bionaz.php










.

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