Re: page rank through linking



On Tue, 29 Nov 2005 12:23:45 +0100, Dima Gofman <dg@xxxxxxxxxxxxxxxxx> wrote:

As far as I understand the system: if you link to a website which
doesn't link back to you, you give away some of your rank, if you link
to a website that _does_ link to you then both sites gain rank

So you understand it wrong. That's very common misconception. While you can preserve some of PR linking to your other pages instead of linking outside, if you link to outside related pages you gain more in terms of SERPS then you are loosing in terms of PR.

In my situation, I have a medium ranked website and I have an
opportunity to link it to a high ranked website (one of MTV's sites)
and they have a link back to mine.  Problem is their site and the link
back to me is in flash so it probably won't be indexed by anything.
Seems like I'm loosing a great opportunity to boost my site's rank.

Go for it. If the site linking to you is related your SERPs should go up, and the flash link will get visitors on its own, regardless of whether it helps your position in Google or not.

So, should I link to this site?  Should I use rel="nofollow" in the
link?  And does this system work essentially the same way for other
(not Google) search engines (that are not indexed by people)

Yes. No. Probably no.

Best,
Borek
--
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