page rank through linking



As far as I understand the system: if you link to a website which
doesn't link back to you, you give away some of your rank, if you link
to a website that _does_ link to you then both sites gain rank

In my situation, I have a medium ranked website and I have an
opportunity to link it to a high ranked website (one of MTV's sites)
and they have a link back to mine. Problem is their site and the link
back to me is in flash so it probably won't be indexed by anything.
Seems like I'm loosing a great opportunity to boost my site's rank.

So, should I link to this site? Should I use rel="nofollow" in the
link? And does this system work essentially the same way for other
(not Google) search engines (that are not indexed by people)

- Dima

.



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