Re: Anchor text strategy
- From: Big Bill <kruse@xxxxxxxxxxxxxxx>
- Date: Mon, 28 Nov 2005 11:22:57 GMT
On Mon, 28 Nov 2005 02:26:22 -0800, catherine yronwode
<cat@xxxxxxxxxxxxx> wrote:
>Roy Schestowitz wrote:
>>
>> __/ [mark | r] on Monday 28 November 2005 09:15 \__
>>
>> >> Don't forget to diversity the anchor texts, making slight
>> >> variations that make it all appear less automated.
>> >
>> > what a load of pish, if my companies called xyz and all anchor links
>> > link to xyz then is this unnatural - i dont think so
>> >
>> > same applies for keywords, in fact i propose that if all anchor
>> > links are identical it should increase your relevancy
>>
>> Assuming that anchor text is very unifromal, this will strengthen
>> SERP's that are directly aimed for (maybe granting a #1 spot), but
>> it may also make the set of productive SERP's narrower. If your
>> company is called 'x y z', but you also have anchor texts 'x y w' and
>> 'v y z', then you will beperceived as relevant for SERP's that were
>> otherwise uncalled for. It's a strength/breadth ratio.
>
>I come down strongly on the "breadth" side of this debate alongside
>Roy. This accords with SEO Dave's "easy serps" premise that one
>doesn't even know exactly how the person who enters terms into a
>search engine is going to ask for -- could be widgets, could be blue
>widgets, could be widgets for women, could be blue widgets for
>women, could be widgets in california, could be wadgets (the older
>spelling for widgets), could be widgets with free shipping, could be
>blue tortuls (a Los Angeles area slang term for widgets) --
hence Wordtracker -
so you
>will do well to include in your keywordage as many variants as are
>feasible, given the amount of body copy you aim to write -- and the
>more body copy, the more variants will sit naturally and readably on
>the page.
>
>If you really know your subject matter -- and your customers -- you
>can roughly gauge how many people are going to use each key word or
>phrase and assign your variable usage on a rough percentage basis.
He said directories, not search engines, not article sites, he said
directories.
>That's what i do, and it works for me. For one item i sell i use the
>words and terms mojo, mojo hand, mojo bag, conjure bag, conjure
>hand, toby, jomo, trick bag, and nation sack in roughly the same
>percentages that i hear them in everyday conversation.
>
>I might double up the terms in one link, as in this sentence:
>
>"Add these herbs to your <link> mojo bag or nation sack </link>."
>
>and a paragraph later, you'd see,
>
>"Once made, a <link> mojo hand </link> should be kept out of sight,
>for it is said that if you let folks touch your <link> conjure bag
></link>, they can 'kill' all its good luck."
>
>The above sample gives you four keyword variants in three links in
>two sentences -- and the best part of it is that the text is
>actually natural, easy flowing, readable, and informative to the
>public.
>
>Content, content, content. :-)
Directories, directories, directories.
>Cordially,
>
>cat yronwode
>
>Hoodoo in Theory and Practice
>http://www.luckymojo.com/hoodoo.html
BB
Loving the hoodoo that I do.
--
www.kruse.co.uk/ seo@xxxxxxxxxxxxxxxxx
The buffalo have gone
.
- References:
- Anchor text strategy
- From: Michael Sattler
- Re: Anchor text strategy
- From: Roy Schestowitz
- Re: Anchor text strategy
- From: mark | r
- Re: Anchor text strategy
- From: Roy Schestowitz
- Re: Anchor text strategy
- From: catherine yronwode
- Anchor text strategy
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