Re: Anchor text strategy

__/ [mark | r] on Monday 28 November 2005 09:15 \__

>
>
> "Roy Schestowitz" <newsgroups@xxxxxxxxxxxxxxx> wrote in message
> news:dmefvk$2l8c$1@xxxxxxxxxxxxxxxxxxxx
>> __/ [Michael Sattler] on Monday 28 November 2005 08:33 \__
>>
>> <SNIP>
>> > Let's suppose, you'd want to submit your site to 100 web directories.
>> > Which ratio of the following possibilities would you favour?
>> >
>> > - main keyword / keyphrase only
>> > - company name / official website title only
>> > - domain name only
>> > - domain name + main keyword/keyphrase
>> > - company name + main keyword/keyphrase
>>
>> <SNIP>
>>
>> Don't forget to diversity the anchor texts, making slight variations that
>> make it all appear less automated.
>
> what a load of pish, if my companies called xyz and all anchor links link
> to xyz then is this unnatural - i dont think so
>
> same applies for keywords, in fact i propose that if all anchor links are
> identical it should increase your relevancy

Assuming that anchor text is very unifromal, this will strengthen SERP's
that are directly aimed for (maybe granting a #1 spot), but it may also
make the set of productive SERP's narrower. If your company is called 'x y
z', but you also have anchor texts 'x y w' and 'v y z', then you will be
perceived as relevant for SERP's that were otherwise uncalled for. It's a
strength/breadth ratio.

Roy

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