Re: Is there any formula to drive CTR and CPC for Keywords?



one more question, Hope any one can help me out this time...

Giving you Hypothetical data for one keyword
Searches: 110,547
Clicks: 16797
Cost: $11,208
CCR(click conversion ratio)=6.67%
Conversions are =1120.8

Then
ii. If the CPS increases to $25.00, and the CCR remains the
same, what is your new max CPC? Please illustrate the formula used to
derive your answer.

iii. What is the estimated # of sales if the CCR increases by .75% and
the CPS decreases to $9.00? Please illustrate the formula used to
derive your answer.

iv. What is the ROI based on a $2,708 profit? Please illustrate the
formula used to derive your answer.


Please help me
--
Brijesh Kumar
www.seo-services-india.com
seo services india

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