Re: Adidas GR-10 chronograph
- From: A.MARTIN.Vicente@xxxxxxxxx
- Date: Wed, 13 Feb 2008 05:53:51 -0800 (PST)
On 11 feb, 15:32, "Jack Denver" <nunuv...@xxxxxxxxxxxx> wrote:
"Longfellow" <n...@xxxxxxxxxxxx> wrote in messageMore and more off the topic
news:13qvhl89hff119d@xxxxxxxxxxxxxxxxxxxxx
This seems to be endemic to sites hawking "luxury items" of all kinds,
and the TV commercial idea is exactly the point.
This is a sure sign of "old media" thinking applied to a new medium - this
never works and never has worked. You could not read the text of a
newspaper ad on radio, you could not just read a radio script on TV, but at
the beginning, until they figured this out, that is what some (the dumber
ones) did. We are now more than a decade into the internet age, so that is
plenty of time to have figured this out - anyone with a brain knew this on
day one. They may not have known what to do, but they knew what NOT to do.
It's all about
"consumer education"; after all, the consumer is supposed to have no
idea about the "real" nature of these items, and so desperately needs to
be shown exactly why he/she/it is compelled to shell out $CURRENCY++ for
such things. It is assumed that no one sets out to visit such a site,
and having arrived willy-nilly via nervous tics mouseclicks, deserves
the fate of the insect in the Venus Flytrap.
As I said, the idea of the "captive audience" is dead. It is dead on TV
where people have TIVO's and remote controls and it is even more dead on the
internet.
But there are other agenda at work here: If your "'puter" can't handle
one of those sites without a hiccup, it's "very obvious" that you need a
new... well, I won't go there. In that case, one is intended to come to
one of two conclusions: 1) If successful, then one is indeed "in the
zone" as it were, and deserves (at least to lust after) the site's
wares. 2) If unsuccessful, then one is obviously not "in the zone" and
needs to acquire said ware(s) to get there (new 'puter comes next...).
Well not just the latest 'puter but also you gotta be running IE. For me
(and I suspect given the stats on Firefox use, for a lot of people) no
problem - if I can't see your website that's YOUR problem, not mine. I'm
happy with my current hardware/software and it works just fine on standard
HTML, so if you want to write your website in a non-standard way that not
everyone can view, that's your problem.
Additionally, why in the world does one need to watch some skinny broad
getting goose-pimples standing on an ice flow, when all one wants is
some information from Rolex? It's like the car mags, with anorexic and
improbably endowed "models" draped over vehicles some guy has spent his
life savings building! Do these watch companies really believe that
their customers require that sort of blandishment?
Again, that's the old thinking - sex sells. True enough but the sex has to
correspond to the medium.
I guess the point is that there is no well understood model for web site
presentations; maybe there is no such model in any case! One thing is
certain: It costs a hell of a lot less for those outfits to present a
virtual boutique experience than it does to maintain same in brick and
mortar, just for the customer to "get the real thing".
Those Flash sights are expensive by internet standards, cheap by B&M
standards, but not money well spent by any standard if they alienate more
than they entice.
...
.
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