Re: 10 pound watch: EasyWatch, leaves Swatch behind (pricewise)



Noah Little wrote:
>
> What do you see as their USP (unique selling proposition)?
>
> --
> Noah

The name Easy. IHMO Stelios should have started a business venture not
with a UK provider of Swiss Watch, but with high fly designers &
marketers and also created a brand concept, which shows through the
product and its presentation.

But through EasyJet and his other ventures he has plentiful of people
he can address himself to.

Other opinions?

.