Re: Target to increase shelf space for Blu-ray



* JDrozen wrote in alt.games.video.xbox:

http://www.psu.com/Target-to-increase-shelf-space-for-Blu-ray-News--a00
01343-p0.php

One of the largest retail chains in the United States is taking a
stance that could possibly push the industry into choosing a winner
between Blu-ray and HD-DVD. Target, a well respected retail chain and
a fierce competitor with the Wal-Mart franchise, has recently made
some moves that favor the Blu-ray format.

When Target first started to carry the high def formats last year,
they were pretty neutral in terms of which was the better format as
they reserved 12 title slots for each. However, recently it has been
noted that at a few Target locations in the Los Angeles area carry 24
title slots for Blu-ray while HD-DVD remains at the original 12. At a
Philadelphia Target, there was four times the space for Blu-ray titles
as there were for HD-DVD.

Furthermore, beginning in October, Target will offer Sony's $499
Blu-ray player as their chief high def set top box. Andy Parsons,
chair of the promotion committee for Blu-ray had this to say, "The
message to the consumer is that one of these [formats] is dominating.
You'll go with the masses and pick titles from the one that is likely
to win." Target had no comment.

This can only mean great things for Blu-ray as it continues to
establish itself as the future HD format for consumers. The holiday
season is just around the corner and it is going to be interesting to
see how the battle between the Sony's format and HD-DVD turns out.



Thank goodness since that seems all the PS3 is good for.

--
David
.



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