Badass Scotsman - Watch out!

http://www.news.com.au/story/0,10117,17904323-421,00.html

TV logos make their mark
January 23, 2006

TELEVISION cricket and tennis coverage is making a lasting impression
on plasma screens.
The logos used by Channel 7 and Channel 9 during long days of sporting
action are burning themselves into the delicate digital monitors.

With the hi-tech TVs costing thousands of dollars, some owners have
threatened legal action saying their screens have been ruined.

Viewer Wayne Spiers says he bought a $3000 plasma screen on Christmas
Eve. It now bears Nine's logo in the right-hand corner, a legacy of the
Boxing Day test, which his family watched on and off for five days.

It was matched by a Channel 7 logo last week, which appeared after one
day of watching tennis.

Mr Spiers, of Melbourne, said: "It was silly of me to assume Channel 7
and 9 would care enough about their viewers to ensure their logos
wouldn't damage our TVs."

Screen burn occurs when onscreen graphics - displayed in one spot for a
long time - become seared into the plasma.

A ghost image then lingers on other programs, even on rival stations.

Stations can avoid the damage by using a watermarked logo, in a
transparent shape that adopts the colours on screen.

A Seven spokesperson said: "Turning down the contrast on your picture
will reduce the problem."

A Channel 9 spokesman would not comment.

.

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