Badass Scotsman - Watch out!
- From: "Jordan" <lundj@xxxxxxxxxxxxx>
- Date: 23 Jan 2006 09:26:30 -0800
TV logos make their mark
January 23, 2006
TELEVISION cricket and tennis coverage is making a lasting impression
on plasma screens.
The logos used by Channel 7 and Channel 9 during long days of sporting
action are burning themselves into the delicate digital monitors.
With the hi-tech TVs costing thousands of dollars, some owners have
threatened legal action saying their screens have been ruined.
Viewer Wayne Spiers says he bought a $3000 plasma screen on Christmas
Eve. It now bears Nine's logo in the right-hand corner, a legacy of the
Boxing Day test, which his family watched on and off for five days.
It was matched by a Channel 7 logo last week, which appeared after one
day of watching tennis.
Mr Spiers, of Melbourne, said: "It was silly of me to assume Channel 7
and 9 would care enough about their viewers to ensure their logos
wouldn't damage our TVs."
Screen burn occurs when onscreen graphics - displayed in one spot for a
long time - become seared into the plasma.
A ghost image then lingers on other programs, even on rival stations.
Stations can avoid the damage by using a watermarked logo, in a
transparent shape that adopts the colours on screen.
A Seven spokesperson said: "Turning down the contrast on your picture
will reduce the problem."
A Channel 9 spokesman would not comment.
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