Re: Goblin Show now close to free radio

On Mon, 08 Jan 2007 16:26:04 -0500, JMiller wrote:

Whoever says it, comparing people who "listen at some time during the
week" to the number of listeners extrapolated from Arbitron ratings, which
is the number of people listening at one particular time, is apples and
oranges.

Um, you do realize that Arbitron comes up with a listeners per week
figure that is used to rank the hosts, right?

Yes. As I said in plain English, Arbitron's numbers reflect the number of
listeners tuned in at a particular time.

If a person filling out the survey diary indicates that he listened to a
radio show from 10AM to 11AM on Wednesday only, it will statistically
reflect 1/5 of a person in the ratings for that hour. If he indicates
that he listened each weekday from 10AM to 11AM, it will reflect
statistically as a full person.

The number of people who "tune in at any time during the week" is much
greater than the number of people who are tuned in at a particular time
during the week, which is what traditional ratings measure.
.