Re: Stern's leap to satellite the year's biggest flop



On Sun, 31 Dec 2006 01:11:12 -0500, JMiller wrote:

Sirius defines a listener as someone who tunes in to howard at least
once a week. In other words, if someone is changing channels one day
and stops on stern for 15 minutes or so, he counts as a listener.

Yeah, it's that way for any radio station. What's your point?

No, it's not. If someone with an Arbitron diary listens once a week
during some time period, it's reflected as 20% of a listener in the
ratings.


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