Re: The former King of All Media is fast slipping
- From: "lab~rat >:-)" <chase@xxxxxxxxxx>
- Date: Wed, 13 Sep 2006 11:56:35 GMT
On Tue, 12 Sep 2006 19:30:30 GMT, JMiller <info@xxxxxxxxxxxxxxxxxxx>
puked:
On Tue, 12 Sep 2006 13:45:25 -0400, "Pookie"
<pookie18323@xxxxxxxxxxxxx> wrote:
Stern, Howard
Stern. Name ring a bell?
The former King of All Media is fast slipping
By Toni Fitzgerald
Sep 12, 2006
Not long ago he was the King of All Media. He may soon be a mere prince.
Nearly a year after his very public defection to satellite, shock jock
Howard Stern is in danger of becoming an afterthought. And no wonder. His
radio and TV shows are no longer available for free, the latter having moved
from E! to an on-demand channel, and it's been months since he's been in a
righteous public scrap with anyone.
The damning evidence: Visits to Stern's web site are way off, as are Stern
search queries.
That's according to Hitwise, the online measurement company that monitors
the internet habits of 25 million web users worldwide. Hitwise reports that
visits to Stern's official site have been declining since the talk show host
announced nearly two years ago that he was abandoning commercial radio for
satellite.
Whereas in March 2005, Stern's site attracted 0.016 percent of visits to all
categories tracked by Hitwise, by last month that had slipped to 0.0047
percent, a decline of 71 percent.
Search queries about Stern have fallen off even more steeply. In March 2005,
"Howard Stern" accounted for 0.035 percent of queries. By mid-August that
percentage had fallen to 0.0036, a 90 percent decline.
"While no one can argue with the financial elements of his decision to move
to satellite, the data clearly shows that his celebrity hasn't benefited,"
says Bill Tancer, Hitwise's general manager of global research. Stern's
Sirius contract is for a reported $500 million.
Interestingly, though, the data shows that Sirius continues to benefit from
Stern's presence even as his public profile decreases, in sort of an ironic
ruboff effect.
Sirius's share of visits spiked to their highest point during Stern's first
month on satellite in January, passing those of arch-rival XM, and they have
remained high, above XM's.
Stern's fall from public awareness should come as no big surprise. With a
mere 4.7 million Sirius subscribers, and not all of them Howard fans, Stern
is heard daily by a mere fraction of the 12 million listeners he claimed at
his peak on terrestrial radio.
In his first months on satellite, he managed to stay in the news after CBS
Radio sued him over a contract dispute. But once that suit was resolved,
Stern slipped from the headlines. A recent Google News search turns up about
460 stories on him, compared with thousands early in his Sirius tenure.
http://www.medialifemagazine.com/artman/publish/article_7208.asp
Good. Maybe all you douchebags will go away now.
Why would you want people to leave? If you want to sit around and
suck Sterns dick with a bunch of others with like minds, why not
waddle on over to SFN?
--
lab~rat >:-)
Do you want polite or do you want sincere?
.
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