Perry's weird science With the launch of Rick Perry's campaign came Sasha Issenberg's ebook casting Perry's political team as unusually analytical and data driven, in league with "egghead" social scientists who had reached new conclusions about c
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- Date: Tue, 4 Oct 2011 20:00:43 -0700 (PDT)
Perry's weird science
With the launch of Rick Perry's campaign came Sasha Issenberg's ebook
casting Perry's political team as unusually analytical and data
driven, in league with "egghead" social scientists who had reached new
conclusions about campaigns.
The early going has not exactly looked ... scientific, so I asked
Issenberg whether, and where, he saw the Perry team's research being
put into practice.
He emails:
I haven't been done any reporting on what he's doing out in the
states or in voter contact — been working on other parts of the book —
but I will note that he has barely done any media interviews.
The 2006 experiments led [strategist Dave] Carney to be very
skeptical of the value of traditional media coverage, which was most
evident when — during his 2010 reelection — the candidate didn't visit
any editorial boards and in the general election blew off all requests
to debate Bill White.
Through the experiments they came to value above all Perry's
ability to move voters, volunteers, and money when he traveled, and
networking supporters online to cultivate their social circles.
That media skepticism is reflected in the way he has spent his two
months as a candidate. He did Hannity and Newsmax last week, but
otherwise has he done a single TV or radio interview? He did a call-
around to a few early-state print reporters as he was getting in, but
has he done any print interviews other than Halperin/Stengel? [He
hasn't.]
I would think that if he were seen
answering questions in other settings it would take a little
pressure of his debate performances and give him the opportunity to
clean up some of his messes from them.
But Austin seems insistent on not changing things up. One of the
things Carney detests about campaigns is when they lurch tactically
and lose sight of their broader strategic plans. He has said to me
that he sees his role as a general consultant to a campaign as similar
to being 'the conductor of an orchestra' and I think to him that means
not changing the music mid-symphony just because he starts hearing a
few bad notes.
.
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