Re: Website test offer

OK, if canned clip art that is not to the point (a picture of a laptop DVI port on a coffee website) is fine, then the graphics are fine. Fine in the same sense that a Chevy Cavalier is a "fine" car - it gets the job done, usually you make it from point A to point B alive, what more could you want from a car? Does anything about that random picture (or the cartoon coffee cup) make you want to buy coffee from this website? A website is a marketing tool that makes a statement about your business and people take note of what they are seeing (the same way they notice if you drive to a sales call in a beat up '93 Cav). Just getting the job done on a basic level means that you are wasting an opportunity to enhance your bottom line. Sure if you go to the site already knowing about Bernie and Milagro and intending to order, you could have no pictures at all or pictures of a computer and it won't make any difference. But if that's all you want you don't even need a website - you could email or fax an order form and it would do the same thing. A new medium requires new techniques - television was not just radio with pictures, a website is not just a (badly) illustrated paper order form transferred to the screen. Look at what real web merchants (Amazon) do - allow customers to post reviews of the coffees, tell them the status of your order, make suggestions (if you liked this Yirg you might also like that Yemen), try to sell them other stuff ("combo" deals if you order filters, etc. at same time), sell Milagro T-shirts, take advantage of the two-way nature of the web, etc. Knowing what (little) I know about Bernie I don't think he will be OK with merely "fine" in the "close enough for government work" sense .

"Donn Cave" <donn@xxxxxxxxxxx> wrote in message news:R82dnY7LNafjD17XnZ2dnUVZ_hKdnZ2d@xxxxxxxxxxxxxxxxxxxxx
The graphics are fine, don't pay any
attention to Jack on that point.

Donn

.

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