Re: Amazon fake review article
- From: Flasherly <Flasherly@xxxxxxxx>
- Date: Sun, 12 Jul 2009 11:35:11 -0700 (PDT)
On Jul 12, 12:43 pm, Eyal <e...@xxxxxxxxxx> wrote:
On Jul 11, 10:52 pm, "Dee Dovey" <deedo...@xxxxxxxxxxx> wrote:
http://blogs.wsj.com/digits/2009/07/09/tracking-down-fake-amazon-revi...
Fake review(s) on Amazon - article re espresso machine.
Dee
As the proud founder of a new online (coffee) site, I know how
difficult it can be to get reviews, and how tempting it is at time to
abuse the "system". Most customers today will not make a purchase w/o
reading reviews first. However, only ~10% of the customers do write
reviews. This statistics make it very hard for new online businesses
to jump into the spot light, unless they have a big budget to bring
thousands of visitors overnight and build the review data base. This
reality is all in favor of large corporations, so I was surprised to
see this “initiative” from Delonghi. Needless to say, this kind of
behavior is not only unethical, but may also be illegal.
Not always. I own a working, though 10-year-old Panasonic microwave.
Panasonic's microwaves (I start with the negative reviews), according
to some more-of-recent opinions (including appliance repairmen)
exhibit issues in quality;- they're lighter units these days because
Panasonic is using cheaper, lightweight parts for increased profit
margins. Point is there's significance in a negativity of enough
owners getting 3 year's usage before the product breaks down, which is
a concern me -- a potential customer playing in the microwave market.
Based on what I'm seeing, it's negatively affecting Panasonic's larger
presence and more difficult to hide behind their reputation. That
negatively correlates to driving customers procurements into
considering smaller offshoots -- Sanyo, Sharp, as well lesser known
names, say, Kitchen Aid, Cruisant, or Magic Chef.
Given $150 plus for a premium exacted under the Panasonic name, were
the quality still there, perhaps that price would be less imposing, if
knowing the quality behind Panasonic were to exist. If that quality
does not and is questionable, however, a $49 microwave from Walmart
with a relatively unknown brandname becomes a more viable presence and
incentive draw (advancing some assumption for assurance Walmart first
researches brands they're selling, so not to drive away their
customers, and, that a lesser lifespan is acceptable, say were it to
occur that after three years it breaks, at that lesser price within
customer acceptance).
Used to be a standard: For every dissatisfied customer, on average,
that dissatisfied customer will negatively affect, in addition, a
potential image for ten future customers and how they regard the
company and their product(s).
I've a Delonghi espresso machine I'm satisfied with that I bought from
Ebay. A factor of the money I paid, at the time, $40 for a $150
priced unit. I didn't expect to buy it broken, but it was, although,
for me, easily fixed. A nice toy while I used it, and still working.
What it is not -- is an "actual" $150 machine -- a machine that can
not reasonably be expected to be found for $40. However, for $40 and
interesting things to say about a Delonghi -- in the hands of someone
who knows what they're doing, espresso shot results can be surprising,
actually.
.
- References:
- Amazon fake review article
- From: Dee Dovey
- Re: Amazon fake review article
- From: Eyal
- Amazon fake review article
- Prev by Date: Re: What temp do you prefer for espresso?
- Next by Date: Re: Compliments from a customer for Tex
- Previous by thread: Re: Amazon fake review article
- Next by thread: COMPLIMENTS FROM A CUSTOMER + beans in TX (!)
- Index(es):
Relevant Pages
|
Loading
