Re: Coffee Bars Inside McDonalds?



On Jan 7, 3:29 pm, beebs <dbbee...@xxxxxxxxx> wrote:
McDonald's is set to launch coffee bars with "baristas" serving
cappuccinos and lattes, moving into direct competition with global
coffee chain Starbucks, the Wall Street Journal reported on Monday.
McDonald's will install coffee bars at its 14,000 U.S. stores,
incorporating theatrics similar to Starbucks' counters, displaying
espresso machines and having baristas prepare drinks, the report
said.
==

I haven't bought a cup of coffee in two years. I find that Sumatra
Mandheling coffee from "coffee bean direct" is luscious.

The number of new store opportunities for Mcdonalds is not what it
once was so this will allow them to increase sales in existing
stores. A very rough parallel would be when Dunkin Donuts and Baskin
Robbins opened several combination stores. Basically squeezing more
sales from the same square footage.

I've tried the drive-through at Starburn a few times and found it very
inefficient and slow. I suspect that McDonalds will grab some of
their business if they can keep the line moving.
.



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