Re: Schomer in businessweek



I disagree with this - courtesy has no boundaries. A true gentleman (look
in the dictionary and you'll see a picture of Don S. under the definition)
treats everyone with respect, not just people who are flashing wads of
bills, and gives credit to others for his accomplishments - people prefer
modesty over arrogance any day of the week. You never know who you are
dealing with - the person who is "just a consumer" might be opening a chain
of shops tomorrow or maybe he is Howard Schultz's nephew. If you truly
don't have time (and that's rarely true - spending a minute or two talking
to someone never killed anyone) there are ways of being polite without being
condescending or arrogant.

I've seen Schomer's type many times before - his true genius is in being the
media's "go to" guy on a particular topic, in this case espresso. Once the
media latches on to someone like this, they can ignore everyone else - the
media herd looks in its collective rolodex when it's time for another
espresso article and Schomer's name is there (maybe if Dr. Illy is not
available). For wine you call Parker, for beer you call Jackson, etc. This
buys the designated hitter a lot of free advertising but you know you're in
trouble when you start to believe your own press clippings.




"Andy Schecter" <schecter@xxxxxxxxxxxxxxxxxxxxxxxxxx> wrote in message
news:45df8fc3$0$8965$4c368faf@xxxxxxxxxxxxxxxxx

Randy:

Businesses spend MANY thousands of dollars and a great deal of effort to
have a booth at a trade show. In a small business it's a significant
sacrifice in time and in money.

Exhibitors don't pay this price in order to shoot the sh*t with people who
aren't potential customers. They have every right to decide who to talk to
and who to ignore.

Really.


--


-Andy S.

http://www.flickr.com/photos/andy_s/sets/



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