Re: Kona Craziness at Whole Foods
- From: "Ken Fox" <morceaudemerde@xxxxxxxxxxxxxxxxxxxxxxxxx>
- Date: Fri, 17 Feb 2006 21:26:49 -0700
"D. Ross" <ross@xxxxxxxxxxxxxxxxxxxxxx> wrote in message
Even at $50/pound, good coffee is a bargain cup-for-cup. How much premium
wine do you get for that price?
- David R.
This is, as always, a very silly analogy. Wine is sold as a finished
product; coffee, even roasted beans, are a raw material. Wine of decent
quality, sold in a bottle, has undergone expensive vinification, processing,
aging for many months in some sort of container during which time there is a
large percentage of loss to evaporation, then further processing ensues and
the final product is put into an expensive glass bottle where it is corked
(also expensive). It then is further aged (warehousing without income is
expensive) then shipped (expensive since it must be temperature controlled
to avoid ruining it, hence good wine is shipped in "refers," refrigerated
containers), considerable taxes are paid on importation, by alcohol content,
etc. etc. etc.
How does one gauge the "comparitive value" of these things; is it ounce by
ounce? What if you use twice as many grams of ground coffee per 6 oz. glass
as someone else, does that mean you double or halve the value received?
This is just plain silly.
I hate these coffee-wine analogies. Since both are products I love and fawn
over, and since the comparisons are so easy to make, yet they are so
meaningless when one realizes that the comparison is not between like
things. It is like comparing a loaf of bread from an artisan bakery to a
sack of (good) flour at the store, sort of like when the real estate agent
shows you a dump of a house and waxes on eloquently about how you could
remodel it into your dream home.
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