Re: Black gold! The Movie!

Marshall wrote: 
On 26 Jan 2006 02:15:25 -0800, "TJ" <invictica@xxxxxxxxx> wrote:


Alright everyone, the answer to some of our prayers that one day,
coffee won't be a commodity! This film is right on with how direct
relationships with roasters and farmers is a far more superior way to
bring speciality coffee to the world! Please try your best to see the
film. If you have seen it, please share your thoughts.

It is up for an award for World Documentary Premiere at the 2006
Sundance Film Festival.

Visit the website at least!

http://www.blackgoldmovie.com/

Best regards, TJ Romero 


You should contact SCAA to see if you can arrange a screening at (or
near) the annual conference in April. It's the largest coffee
gathering in the world and will be in Charlotte, North Carolina this
year.

Most of the Board and executive staff would be very sympathetic to
this film.

www.scaa.org

Marshall

I'm sure they will. I'm working on a movie sympathetic to the small indie roaster who works 80 hours a week for less than minimum wage. They have invested sizeable percentages of their net worth to follow the dream of self employment. They are victimized by taxes, codes, regulations, landlords, employees, customers, vendors and trade organizations. They get no representation but seem to be the fall guys for all the ills of the industry. For all their work they can't seem to not fall into the trap of badguy from the shadegrown, organic, fairly traded, relationship, sustainable lobby. They don't have a large enough operation to field a representative to sit on every do-right board or group which adds a brick to the load at each turn so, again, they end up the bag man for all the bad press dished out against the industry. Although they are the primary reason coffee that is called specialty is enjoying the success it does have the indies are constantly harassed by groups who just know better how the business' should be run and how best to buy green and conduct commerce.

Bernie (getting ready for New Mexico's new $7.50hr minimum wage bill)

--
ÐÏࡱá

.

Relevant Pages

  • Re: Has anyone seen Black Gold yet?
    ... I can't call this film great - pretty perhaps, politically interesting, ... love the films featured player TADESSE MESKELA from the Oromia Coffee ... "C" market is well-spent he is definitely naive. ... are pre-disposed to enjoy them - small roasters - not big roasters, ...
    (alt.coffee)
  • Re: Black gold! The Movie!
    ... >Marshall wrote: ... This film is right on with how direct ... >>>bring speciality coffee to the world! ... Then, Bernie, you should be sure not to miss "Business Succession: ...
    (alt.coffee)
  • Re: Has anyone seen Black Gold yet?
    ... and think another product other than coffee. ... The problems aren't restricted to just coffee, so while the film looks at ... "C" market is well-spent he is definitely naive. ... are pre-disposed to enjoy them - small roasters - not big roasters, ...
    (alt.coffee)
  • Re: Black gold! The Movie!
    ... Marshall wrote: ... This film is right on with how direct relationships with roasters and farmers is a far more superior way to bring speciality coffee to the world! ... Please try your best to see the film. ...
    (alt.coffee)
  • Re: Question for the home roasters
    ... to enhance the primary business - green coffee. ... I to sell equipment, but as Barry has entioned elsewhere the margins aren't ... I know what you are saying, but when I look at the NZ roasters and then ...
    (alt.coffee)