Re: Coffee Case Study - "Baby Boomer" Focus Group Needed


> I'm a marketing major, working on a case study for school. If you are
> between the ages of 41 - 60 and would like to help out a poor college
> student, please answer the following questions:

You are going to get a v biaised sample. here. by definition, we are all
coffee nerds and generally consider the average coffee shop output to be
naff ie possibly not your target market.

> 1) When visiting a coffee shop, what do you consider most important
> (ambience, variety, social interaction, etc.)?
>
I would choose between several by the likelihood of a decent cuppa.

> 2) What kind(s) of music would you like to hear played at your favorite
> coffee shop?
>

Anything as long as i can't hear it. i would only go in with friends and i
want to talk to them and, when you get to my age, one can't differentiate
between sound sources as well i used to be able to.

> 3) How much time do you spend in a coffee shop weekly (daily for a
> "quick fix," weekends for relaxation, etc.)?
>

1/4 fortnightly?

> 4) What is your favorite coffee shop?

i haven't found one i would happily go back to - except for anita's two in
london.

>
> 5) How old are you (you can approximate if you wish).

in your target


> 6) What city and state do you live in?

i don't live in a city or a state. i live in a village called alverstoke
in the county of Hampshire (thats the original hampshire not your New
upstart)




.

Relevant Pages

  • Coffee Case Study - "Baby Boomer" Focus Group Needed
    ... I'm a marketing major, working on a case study for school. ... student, ... When visiting a coffee shop, what do you consider most important ...
    (alt.coffee)
  • Re: Coffee Case Study - "Baby Boomer" Focus Group Needed
    ... >I'm a marketing major, working on a case study for school. ... >student, ... >1) When visiting a coffee shop, what do you consider most important ... >HR and MIS - trying to bring a dying coffee shop chain back to life. ...
    (alt.coffee)
  • Re: Coffee Case Study - "Baby Boomer" Focus Group Needed
    ... >I'm a marketing major, working on a case study for school. ... >student, ... >1) When visiting a coffee shop, what do you consider most important ...
    (alt.coffee)
  • Re: Home built septic tank
    ... >>> folks go rural they bring with them more than enough dollars to buy ... >> in bib overalls who could buy a city block of downtown Manhattan. ... If they're hanging out in the coffee shop every morning ... I've been constantly amused by your handle of "Farmall". ...
    (misc.rural)
  • Re: best city to open a coffee shop
    ... We always get people calling us saying they want to open a coffee shop, ... most are stock brokers who hate their jobs and have always wanted to ... If you look at small towns most do not have a coffee ... city) and also housing is cheaper. ...
    (alt.coffee)