Re: Is it just me?

On Thu, 21 Jul 2005 18:08:23 -0500, jim schulman
<jim_schulman@xxxxxxxxxxxxx> wrote:

>Barry's right in general that transaction costs are severely limiting
>ecommerce. For instance, if newspapers and other infomation suppliers
>could charge a few pennies per page read, and not have to pay dollars
>to process the transaction, they could make money without having to be
>"sponsored by advertising some other branch of their" conglomerates.
>It would radically decentralize the publishing industry and change the
>mass media for the better.

we were considering going to the credit card style gift certificates
that are all the rage right now, but with the transaction fees it
would have been nuts ($.25/swipe). we've had folks who have really
dived in to the "cashless economy" and want to do stupid things like
buy a $.35 cookie with a debit card. i might as well just give stuff
away than take credit/debit cards for small purchases. transaction
fees should be a pass-through, then folks will think a moment before
plunking down plastic instead of paper. okay, maybe not.

fwiw, about 25% of our sales are done on plastic. insane.

--barry "CASH CASH CASH!"


.

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