Re: What does "eligible for upgrade" mean?



On Thu, 22 Dec 2005 12:12:33 -0800, "Steven E. Harris" <seh@xxxxxxxxx>
wrote:

>Lord Vader <Lord.Vader.20gghy@xxxxxxxxxxxxxxxxxxxxxxxxxx> writes:
>
>> $18 Processing fee applies as well.
>
>Why are returning customers looking to renew their vows charged for
>the privilege? Shouldn't this scenario call for a rewarding discount?

To keep people who are happy with Cingular and happy with their phone
from getting a new phone each year "FOR FREE" just cause they can.

The $18 is small enough bite to not stop MOST people from getting a
new phone that really want one, and not large enough to make MOST of
these people feel like Cingular is ripping them off when they get a
new phone.

It's like the deductible on insurance.
.